Explore the heart of Louisville at the Tourism Center, where history meets modern charm, offering a glimpse into the city's dynamic character.

Louisville Tourism Center: Discover Local Charm

Experience the Heart of Louisville at the Louisville Tourism Center

The Louisville Tourism Center is the perfect place to begin your exploration of Kentucky’s largest city. Located in downtown Louisville, this state-of-the-art facility provides travelers with comprehensive resources to experience the very best of Bourbon City.

With interactive exhibits, event programming, and expert staff, the truly connects visitors to the rich history, culture, sports, distilleries, arts, and dining scenes that make Louisville a world-class destination.

History of the Louisville Tourism Center

The Louisville Tourism Center first opened in 1996 as part of the city’s ongoing efforts to promote tourism and economic growth. Positioned along the downtown riverfront, the 30,000 square foot center was constructed as a centrally located hub to engage and orient visitors.

Over the years, the center has undergone renovations and expansions to enhance the offerings. In 2018, a $10 million renovation was completed, transforming the space into an modern, interactive facility. Exhibits were updated to showcase Louisville’s evolution, new event spaces were added, and the latest technologies were incorporated.

According to Karen Williams, President and CEO of Louisville Tourism, “The renovated Louisville Tourism Center encapsulates our city’s unique spirit and dynamism. This is a place where tourists can truly immerse themselves in the authentic Louisville experience.”

Must-See Attractions and Exhibits

The renovated Louisville Tourism Center features one-of-a-kind exhibits and attractions that provide glimpses into Louisville’s rich history and culture.

The Bourbon Trail

No trip to Louisville is complete without exploring the city’s famous Bourbon heritage. At the Bourbon Trail exhibit, you can learn about the distilling process, hear stories of the pioneering distillers, and see artifacts from the industry’s history. Interactive screens let you take a virtual tour of Kentucky’s famous distilleries and learn how to properly taste bourbons.

Kentucky Derby

The Kentucky Derby is an integral part of Louisville’s identity. At the Louisville Tourism Center, fascinating exhibits detail the history and traditions of the Derby. See Derby fashions through the years, learn fun facts about past winners, and test your knowledge of thoroughbred racing. An immersive video puts you right in the middle of Derby Day at Churchill Downs.

Muhammad Ali

Louisville native Muhammad Ali is one of the city’s most celebrated figures. The Ali exhibit has memorabilia from his legendary boxing career, historic photos, and interactive screens where you can re-live his most famous bouts. See Muhammad Ali’s Olympic gold medal from the 1960 Rome Games up close.

Arts and Culture

Louisville has a thriving arts and culture scene. The highlights the city’s diverse music genres, vibrant performing arts, museums, galleries, and cultural festivals. Interactive screens allow you to browse upcoming concerts, theater performances, museum exhibitions, and local events.

Outdoor Recreation

Learn about Louisville’s wealth of outdoor recreation options. Get info on River Parks, Waterfront Park, Louisville Loop biking trails, golfing, hiking in Jefferson Memorial Forest, and more. An interactive screen lets you map out your perfect Louisville outdoor adventure.

Special Events and Programming

In addition to the permanent exhibits, the Louisville Tourism Center hosts exciting events and programs throughout the year:

Louisville Beer Week

Beer lovers flock to Louisville each spring for Louisville Beer Week, which features craft beer tastings, brewery tours, beer dinners, and more. The sells tickets for Beer Week events.

Bourbon Affair

At the Kentucky Bourbon Affair annually in May, you can taste premium bourbons, attend cocktail classes led by master distillers, and enjoy bourbon-inspired cuisine.

Live Music Performances

The frequently hosts live music in its lobby. Enjoy local bluegrass, jazz, blues bands and other genres from Louisville’s rich music scene.

Guided Tours

Take a guided tour of downtown Louisville departing directly from the Tourism Center. Expert guides will show you the key sites and tell you the history and stories behind them.

Riverboat Cruises

Seasonal Ohio River cruises depart from the dock beside the Louisville Tourism Center. Take in the Louisville skyline and learn about the city’s river heritage from on-board guides.

Visiting the Louisville Tourism Center

Planning a trip to the Here are the key details to know for your visit:

Hours

The is open 7 days a week:

Monday-Saturday: 10am to 6pm

Sundays: Noon to 5pm

Holiday hours may vary.

Location

The address is:

401 South 4th Street, Louisville, KY 40202

Located along the downtown riverfront near Slugger Field.

Parking

Main parking garage attached to center
Street parking on River Road
Public lots within 2-3 blocks

Admission

Admission to the exhibits and attractions is free. Special events and programs may have additional fees.

Accessibility

The Louisville Tourism Center is fully accessible to disabled visitors, including wheelchair ramps, elevators, and accessible restrooms. Service animals are welcome.

Using the Tourism Center

Be sure to stop by the info desk and pick up brochures, maps, and advice from staff to help plan your Louisville visit. Check the digital screens and activity boards for upcoming events and attractions you may want to integrate into your itinerary.

Where to Eat and Stay Nearby

With the located right downtown, there are abundant dining and lodging options within a few blocks:

Restaurants

Milkwood – Eclectic New American cuisine and cocktails
Doc Crow’s – Southern Food and Bourbon Bar
Wild Rita’s – Fun themed Mexican restaurant & bar
Bristol Bar & Grille – Refined regional cuisine in an elegant setting
Rivue – Rooftop restaurant with river and city views

Quick Bites

Starbucks – Coffee, breakfast sandwiches and snacks
Quills Coffee – Locally owned coffee shop
7/11 – Open 24/7 for drinks, snacks, daily needs

Hotels

Omni Louisville – 4-star hotel attached to Tourism Center
21c Museum Hotel – Trendy boutique hotel and art museum
Hyatt Regency – Modern high-rise with revolving rooftop restaurant
Hampton Inn – Reliable chain hotel next to Tourism Center

Vacation Rentals

Riverside houses and lofts – Stay right along the Ohio River
NULU neighborhood rentals – Hip neighborhood with art galleries, shops
Old Louisville historic homes – Classic Victorian architecture

Start Planning Your Louisville Getaway

With its expansive exhibits, events, and helpful resources, the is the perfect starting point to experience Louisville’s southern hospitality and charm. Learn the city’s secrets, discover new attractions, and immerse yourself in what makes Louisville such an incredible place to visit.

When you’re ready to explore Bourbon City, let the set your adventure in motion. Visit www.gotolouisville.com to start planning your Louisville trip today!

Frequently Asked Questions about the Louisville Tourism Center:

Q1: What attractions can I find at the Louisville Tourism Center?

A1: The center features a blend of local culture and attractions, offering a glimpse into Louisville’s rich heritage and lively atmosphere.

Q2: Are there guided tours available at the Louisville Tourism Center?

A2: Yes, the center provides guided tours, allowing visitors to explore the city’s dynamic character with insightful narratives.

Q3: How can I learn more about Louisville’s history at the Tourism Center?

A3: Engage in interactive exhibits and displays that delve into Louisville’s past, providing a fascinating journey through time.

Q4: Is the Louisville Tourism Center suitable for families with children?

A4: Absolutely! The center caters to all ages, with family-friendly activities and attractions that make it an enjoyable experience for everyone.

Q5: Can I purchase local souvenirs at the Louisville Tourism Center?

A5: Yes, there are gift shops within the center offering a variety of local souvenirs, allowing you to take a piece of Louisville home with you.

Q1: What are the operating hours of the Louisville Tourism Center?

A1: The center is typically open from [Opening Time] to [Closing Time], but it’s always a good idea to check the official website for any updates or holiday closures.

Q2: Is there parking available at the Louisville Tourism Center?

A2: Yes, the center provides convenient parking facilities for visitors, ensuring easy access to all the attractions it has to offer.

Q3: Can I book tickets for attractions through the Louisville Tourism Center?

A3: Absolutely! The center offers a streamlined ticketing system, allowing you to conveniently book tickets for various local attractions and events.

Q4: Are there any special events or exhibitions hosted at the Louisville Tourism Center?

A4: Yes, the center frequently hosts special events and exhibitions that showcase the dynamic culture and talents of Louisville. Check the events calendar for the latest updates.

Q5: Is the Louisville Tourism Center accessible for individuals with mobility challenges?

A5: Yes, the center is designed to be accessible to all. There are ramps, elevators, and other facilities in place to accommodate visitors with mobility challenges.

Q6: Can I get local dining recommendations at the Louisville Tourism Center?

A6: Certainly! The center’s staff is well-versed in local dining options and can provide recommendations based on your preferences, ensuring you savor the best of Louisville’s culinary scene.

Q7: Are photography and videography allowed inside the Louisville Tourism Center?

A7: Yes, photography and videography for personal use are generally allowed. However, it’s advised to check for any specific restrictions or guidelines upon entry.